How Web & Software Development Projects Typically Work
Most web design and software development projects follow a broadly similar general structure across the industry, even though specific agencies vary in how formally they name each stage.
Discovery and scoping
An initial phase generally covers understanding your goals, requirements, and constraints, often resulting in a proposal or statement of work.
Design
For web/app projects, this typically involves visual mockups or wireframes for your review and feedback before development begins.
Development
The actual building phase, generally the longest part of a project, where design is turned into working code.
Testing and revisions
Before launch, most projects generally go through a testing and revision period to catch issues and refine details based on your feedback.
Launch and handoff
The final stage generally includes deploying the finished product and handing off relevant access, credentials, and documentation to you.
This is a general industry pattern, not a description of any specific agency's exact process. Ask any agency you're considering to walk you through their specific process and what's included at each stage.
Common questions
How long does a typical website project take?
This varies enormously based on scope, from a simple site that might take a few weeks to a complex custom application that could take many months — get a specific timeline estimate in writing for your particular project rather than relying on general industry ranges.
Should I expect to review work before it's finished?
Generally, yes — most reputable agencies build in review checkpoints (like design mockups before development begins) rather than only showing a finished product at the very end.